The Golden Standard - Explore the Beauty and Value of Gold
| Chemical symbol: | Au |
|---|---|
| PURE GOLD: | 100% pure gold is 24ct, reflecting a yellow or red colour. Because this is too soft to be worn as jewellery, it must be mixed with other metals to make it more durable. 18ct gold is typically used in premium jewellery and there are three main colours. |
| 18ct yellow gold: | 75% pure gold + 25% other metals |
| 18ct white gold: | 75% pure gold + 25% metals that lend a white appearance, such as palladium, nickel and silver |
| 18ct rose gold: | 75% pure gold + 25% copper to give it the rose colour |
| 9ct gold | is less valuable, made from 37.5% pure gold + 62.5% other alloys. |
| Found in: | South Africa, Australia, Russia, USA, Peru. |
| Associated with: | Summer, the sun, perfection, divinity, wealth, luxury |
| Annual production: | Approx 1800 tonnes |
| Anniversaries: | 50th |
All that glistens
Gold needs very little introduction. For centuries, it has been documented through history, film, books, sport and more. Olympians strive for gold. Ancient cultures worshipped it. Loyalty clubs reward you with its benefits. And of course, lovers of jewellery look to gold as the original benchmark in design.
Gold is the ultimate go-to symbol for wealth and class. While it has many uses in dentistry and general industry, more than half of all gold is used for jewellery. Its non-corrosive properties and different colour options make it a dominant force in jewellery. Throughout history and throughout the world, over 8500m3 of gold has been mined. Whichever way you look at it, gold is certainly worth its weight!
Caring for your gold
Nothing beats the shine of gold. To clean it, wipe it gently with a soft cloth and warm water. Never wear your gold while undertaking vigorous activity. We recommend having your gold cleaned professionally every two years.
It is common practice in the industry to plate 18ct white gold with rhodium. This is a safe practice that is done to maintain the white appearance. Over time, the rhodium will wear slightly, and it is recommended to have it replated professionally.